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8 Main Purpose of Developing a Marketing Plan For a while now, you've been spearheading your organization's content developing a marketing plan efforts. Your team's performance has convinced management to adopt the content marketing strategies you've suggested. Now your boss wants you to write and present a content marketing plan, but you've never done anything like this before. You don't even know where to start. Fortunately, we've handpicked the best content marketing plans to help you write a concrete plan that's driven by data and produces results. But first, we'll take a look at what a marketing plan is and how some of the best marketing plans include strategies that serve their respective businesses. The purpose of a marketing plan is to write strategies in an organized manner. This will help you stay up to date and measure the success of your campaigns. Writing a marketing plan will help you think about each campa