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I always let them know that their album needs artwork in order for us to distribute the music, even if it’s only going to be a digital release.
Once in a while, I get asked, “Why do you need artwork?”
EVERYBODY needs artwork!
First impressions are key to music discovery.
The art you use to present your album is another way of branding yourself. Why would you want to pass up that opportunity? Your album artwork is a reflection of your style and story, every bit as much as your music.
I can’t speak for other consumers but personally, when I’m searching for new music I click on album covers that look interesting to me, and I skip over other titles that aren’t as visually appealing. I’m sure I’ve missed out on some great music because of it, but that’s just the way it goes. I visually choose what I want to hear (like most other listeners).
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